When was the last time you walked into a store and felt something? Where you truly understood what they were trying to tell you about their brand? 

Retail isn't dead, it's Retail Re-invented.

Here’s a little secret: if you can run your current retail business, you CAN use events to drive sales. You're already an entrepreneur, you're already promoting your business, what about building a community around your brand?

You can curate a unique and unforgettable experience with your brand- even if you don’t have event planning experience, a large social media following, or loads of cash to invest in your current business.  

Most people assume, quite incorrectly, that you need to have the budget of a small island in order to plan successful events- because you have to have ALL THE THINGS in order to get people in the door, right? 


Hey, if money is no object, awesome go to town, but you don’t have to spend a small fortune to create an unforgettable experience for your customers. But you DO need a roadmap, that will make or break your event planning experience from the get go. 

The Experience Based Retail: Marketing Events Course  is our online training program designed to help you build and execute, profit driven events to build community around your brand- using our proprietary 6-step planning and execution method.

Finally… a PROVEN program that walks you through the entire event planning process- step-by-step and word-by word- so you can increase sales and offer an experience people will shout from the rooftops about!

Join our students who’ve been using this method to differentiate themselves from their competitors- seeing an increase in sales often in 3 months or less. 

  • Accountability

    You know the drill. You buy another online course and set it and forget it right? I see you. While I can't implement for program for you, I am here for you. We will have monthly LIVE Q&A's where you can pop in and get un-stuck. Just call me your retail sherpa.

  • Connection

    You started a retail business to connect with others but it can be a lonely journey as a small business owner. (ie: why is it so hard to make friends as adults?!) Join our online community of retailers using the Experience Based Retail Method, a vulnerable space where we can share successes and celebrate failures among peers and mentors.

  • Results

    With over 30 years of high-level corporate retail experience, I help small businesses use profit driven events to increase sales and build community around their brand. The Experience Based Retail: Marketing Course will inspire you to get creative and to think differently about your business.

The biggest regret of small business owners isn’t that they tried something new, it’s that they didn’t take a risk and dream bigger. They stayed in their lane. They kept to what they know. They listened to outside influences. They existed at a level of comfort, but missed out on the opportunity to grow. 

Because trying new things is scary and many of us aren't comfortable being uncomfortable. The problem is, that narrow-minded thinking makes for a familiar brand, but a forgettable one.

Retail isn’t built for hobbyists: it’s built for entrepreneurs. 

The entrepreneur who prefers to be overwhelmed with extraordinary, rather than bored with predictable. The entrepreneur who wants to offer experiences and things; who wants to connect with their clients over an evening of sipping cocktails and shopping handbags.  

They plan parties and events that bring in new clients. They want to build an experience for their customers, one that feels authentic and community driven. They educate those held hostage by the standard shopping experience: department store fluorescent lighting, or the unpredictable online trap that even the savviest of shoppers fall into. 

Retail is for the bold, the adrenaline junkies; the forward thinkers, the lionhearted. It’s for the risk-takers, the ambitious, and those who know that a brands value is only as big as their ideas.  

Whether you’ve been on this entrepreneurial journey for awhile now or just carving out space, the thing you’ve got in common is knowing that retail isn’t about a place: it’s about people. 

If you want to host events the whole town will talk about you need a guidebook written by the experts.

What's Included?

In addition to the 6 modules, our course includes...

  • Yearly planning and sales forecasts so you can stay confident in the numbers.

  • Our Retail Event Planner where you'll track each event so you can look back and reflect on what worked and where you can improve.

  • Event timeline and checklist so you can be absolutely sure you’ve covered everything before opening night. (You’ll want to order those tags and bags plenty early to avoid rush shipping charges- because we’ve been there, done that, and we know from experience that there’s bound to be a handful of unexpected kinks that normally would cause panic! (Some you wouldn’t even believe.) But that’s what we’re here for: to make sure that even the things that go wrong, your customers never even notice.

Experience Based Retail: Marketing Events

Explain how different pricing options might be valuable to different segments of your audience.


Michelle Krick

Stylist | Retail Consultant

My name is Michelle Krick and I am a fashion expert, wardrobe stylist, and personal shopper serving West Michigan. My expertise for style, trends and fashion came out of 30 years in the retail industry. My excitement was fueled when I saw the confidence my customers gained by a new look or outfit. I also love the ever-changing world of trends in fashion. I graduated with a Business Degree from San Diego State University, and have been lucky enough to work in retail from stores to Executive level management roles in corporate buying offices. I am high energy and have a passion for everything I do. I love living an active lifestyle, whether I’m playing competitive tennis, working out at Boot Camp, or hiking with my husband and dogs, I believe in putting 110% into anything I do. Aside from sports, I love creating products inspired by paper, reading, shopping (I also own a Personal Styling Business), and spending time with my friends and family.

Elise Kutt

Photographer | Boutique Owner

A graduate of the School of the Art Institute of Chicago, I spent much of my 20’s in a frantic search for adventure as a Chicago location scout and producer for advertising, catalog and film shoots. I've ridden a camel across the Sahara, swam in a cage surrounded by sharks, and scouted for the perfect hot tub to fill with hot chocolate and marshmallows. I’m addicted to green juice, dying my hair, everything vintage, and the smell of new school supplies. I've spent years studying posing specific to the female body of every shape and size. I will coach you through every pose and movement like a boss and never leave you hanging! In a society that puts a camera in every hand but is quick to shame the selfie, my mission is to create a safe and supportive environment for female self expression. Empowering ALL women through photography is why what I do is so unique and special. It’s about so much more than a simple portrait, it’s about self-awareness and self-love. Join me in a movement to #existinphotos.

Course curriculum

  1. 1
    • Contract

    • How to use this course

  2. 2
    • Event Course Overview

  3. 3
    • Event Ideas

    • Event Ideas Document

  4. 4
    • Yearly planning and sales forecast

    • Yearly Planning and Sales Forecast Document

  5. 5
    • Event Timeline and Checklist Document

  6. 6
    • Event Planner

    • Access Your Event Planner: Canva Template

  7. 7
    • Download Your Marketing Guide

    • Marketing Strategies

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