• Industry Recognition

    Learn the ins and outs of what is takes to launch and run a profitable retail store off your existing business based on our modern, experience based, retail method.

  • Trusted Instructors

    Learn from two of the best in the industry through expert interviews, recorded video, assignments and one on one time.

  • Stay Informed

    This course comes from 30+ years of experience in the corporate retail industry. You will learn everything you need to know to successfully open and run a profitable retail store with full access to hours and hours of great content!

Here’s a little secret: if you can run your current service based business, you CAN add retail. You're already an entrepreneur, you're already doing the hard work, why not add more revenue to your business? 

You can run a successful retail store- even if you don’t have retail experience, an existing space, or loads of cash to invest in your current business.  

Most people assume, quite incorrectly, that you need to have the budget of a small island in order to open your own boutique- because you have to have ALL THE THINGS  in order to help other people, right? 


Hey, if money is no object, awesome go to town, but you don’t have to spend a small fortune to create an unforgettable experience for your clients. But you DO need a roadmap, that will make or break your retail business from the get go. 

The Modern Retail Method: A Guide to Adding Retail to Your Business is our online training program designed to help you build and launch a fully-functional, profit driven retail store off your existing service based business in just 6-12 months- using our proprietary 10 step planning and execution method.

Finally… a PROVEN program that walks you through the entire retail building process- step-by-step and word-by word- so you can increase your current businesses revenue by thousands of dollars. 

Join our students who’ve been quietly using this method to differentiate themselves from their competitors- often in 8 months or less. 

What's included:

In addition to our 10 LIVE Modules, our program includes:

  • Our proprietary “Retail isn’t dead, it’s reinvented!” process that will help you launch your own profitable retail store off your existing brand so you can create a modern shopping experience for your current customers. (We’ve got a few tried and true tricks up our sleeve that our clients LOVE)

  • 1 on 1 calls and LIVE Q&A’s for the times you’ll totally need our input on your specific industry and brand, especially with last minute decisions! Don’t fret: you have two mavericks at your disposal. We’ve got you.

  • Retail license assistance- because who knew this was so complicated?

  • Our “Retail Reinvented” scripts, budget, retail dictionary, (seriously, it’s a whole vibe to be a buyer) and stellar spreadsheet templates so you’re not stuck with 10,000 sequined g-strings you thought were headbands when you ordered them from that online wholesaler you found on IG that one time. (You’d be surprised at the effect choosing the wrong brands can have on the flow of goods to your store).

  • Expert review of your concept paper, floorplan, first year budget, marketing plan and vendor list- so you get it right the first time.

  • Virtual walkthrough of your space so we can talk fixture style, height and flexibility so you have options- and finally get to bring in those 9ft stuffed giraffes you know your customers MUST HAVE.

  • Styling and merchandising techniques to guarantee clarity in your brand so that you stand out among the retailers in your community. (Elise’s store is a European inspired lingerie boutique located in an old furniture factory, in the “Bible Belt” of Michigan; her brands have carved out a corner of Grand Rapids with a squad of Bettie’s some 4,000 members deep and have been repeatedly recognized in their community for the spaces and experiences they curate for female empowerment and self-expression)

  • Our exclusive “Go To Market” guide is an absolute must when travelling to your industry trade shows to place orders for your store. Plus we divulge the 5 most common budgeting mistakes made at market.

  • Experience based marketing strategies including customizable Canva templates you can use to strategize your social media content. (Because you do NOT want to be a slave to that phone.)

  • Launch party checklist so you can be absolutely sure you’ve covered everything before opening night. (You’ll want to order those tags and bags plenty early to avoid rush shipping charges- because we’ve been there, done that, and we know from experience that there’s bound to be a handful of unexpected kinks that normally would cause panic! (Some you wouldn’t even believe.) But that’s what we’re here for: to make sure that even the things that go wrong? Your customers never even notice.

The biggest regret of small business owners isn’t that they tried something new, it’s that they didn’t take a risk and dream bigger. They stayed in their lane. They kept to what they know. They listened to outside influences. They existed at a level of comfort, but missed out on the opportunity to grow. 

Because trying new things is scary and many of us aren't comfortable being uncomfortable. The problem is, that narrow-minded thinking makes for a familiar brand, but a forgettable one.

Retail isn’t built for hobbyists: it’s built for entrepreneurs. 

The entrepreneur who prefers to be overwhelmed with extraordinary, rather than bored with predictable. The entrepreneur who wants to offer experiences and things; who wants to connect with their clients over an evening of sipping cocktails and shopping handbags.  

They plan parties and events that bring in new clients. They want to build a gateway to their current service offerings, one that feels authentic and community driven. They educate those held hostage by the standard shopping experience: department store fluorescent lighting, or the unpredictable online trap that even the savviest of shoppers fall into. 

Retail is for the bold, the adrenaline junkies; the forward thinkers, the lionhearted. It’s for the risk-takers, the ambitious, and those who know that a brands value is only as big as their ideas.  

Whether you’ve been on this entrepreneurial journey for awhile now or just carving out space, the thing you’ve got in common is knowing that retail isn’t about a place: it’s about people. 

If you want to open a successful retail store like a boss you need a guidebook written by the experts.

Pricing options

Choose a payment plan, or save money and pay once.

Your Instructors

Michelle Krick

Stylist | Retail Consultant

My name is Michelle Krick and I am a fashion expert, wardrobe stylist, and personal shopper serving West Michigan. My expertise for style, trends and fashion came out of 30 years in the retail industry. My excitement was fueled when I saw the confidence my customers gained by a new look or outfit. I also love the ever-changing world of trends in fashion. I graduated with a Business Degree from San Diego State University, and have been lucky enough to work in retail from stores to Executive level management roles in corporate buying offices. I am high energy and have a passion for everything I do. I love living an active lifestyle, whether I’m playing competitive tennis, working out at Boot Camp, or hiking with my husband and dogs, I believe in putting 110% into anything I do. Aside from sports, I love creating products inspired by paper, reading, shopping (I also own a Personal Styling Business), and spending time with my friends and family.

Elise Kutt

Photographer | Boutique Owner

A graduate of the School of the Art Institute of Chicago, I spent much of my 20’s in a frantic search for adventure as a Chicago location scout and producer for advertising, catalog and film shoots. I've ridden a camel across the Sahara, swam in a cage surrounded by sharks, and scouted for the perfect hot tub to fill with hot chocolate and marshmallows. I’m addicted to green juice, dying my hair, everything vintage, and the smell of new school supplies. I've spent years studying posing specific to the female body of every shape and size. I will coach you through every pose and movement like a boss and never leave you hanging! In a society that puts a camera in every hand but is quick to shame the selfie, my mission is to create a safe and supportive environment for female self expression. Empowering ALL women through photography is why what I do is so unique and special. It’s about so much more than a simple portrait, it’s about self-awareness and self-love. Join me in a movement to #existinphotos.

Course curriculum

  1. 1
    • Contract

    • Before we begin...

    • New Client Strategy Assessment 

    • Next Steps

    • Welcome Video: Meet the team and so much more!

  2. 2
    • Download Your Welcome Packet HERE

    • The Modern Retail Method Calendar Access

    • Submit Your Milestone Critique Form HERE

    • Submit Your LIVE ZOOM Q&A Questions HERE

    • Weekly ZOOM Link

    • BONUS: Elise's Brand Deck Example

  3. 3
    • Download Module 1 Workbook

    • Strategy and Vision: Clarity on Concept

    • Strategy and Vision: Customer Profile

    • Strategy and Vision: Competition

    • Strategy and Vision: Coarse Workbook

    • Link to Schedule 1:1

  4. 4
    • Download Module 2 Workbook

    • Building Your Retail Space: Location and Space

    • Building Your Retail Space: Vision of Space

    • Building Your Retail Space: Critique Milestone 1

    • Milestone Critique and LIVE Q&A

  5. 5
    • Download Module 3 Workbook & Financial Spreadsheets

    • Sales and Inventory Financials

    • Cash Flow P&L and Receipt plans

    • Link to Schedule Financials 1:1

  6. 6
    • Download Module 4 Workbook

    • Vendor Selection

    • Milestone Critique and LIVE Q&A

  7. 7
    • Download Your Vendor Market Recap Here

    • Creating the Assortment

    • Go to Market Strategies

    • Vendor Appointment

    • After Market Follow Up's/Style Out Process

    • Receipt Log

    • Pricing Your Product

    • Schedule Your 1:1

  8. 8
    • Merchandising Strategies

    • Merchandising/Visual examples

    • Social Media Launch Guide

  9. 9
    • Team and Logistics Set Up: Logistics

    • Team and Logistics Set Up: Team

  10. 10
    • Developing Your Personal Brand

    • Developing Your Social Media Strategy with Kreativ Marketing

    • BONUS: Naughty Bettie's Vendor List

    • Marketing Event Idea Guide

  11. 11
    • Sales Techniques

    • Customer Service deck

    • Customer Service Focus

  12. 12
    • Managing your team

    • Leading your team

Bonus Resources

You'll also get some great free resources!

  • Customized Sales Plan

    $399 value

    Using our proprietary formula based on the square footage of your dream space, we’ll come up with a number that works for you to launch and run your store profitably and for 10% less than the average store opening.

  • Free Digital Marketing E-Book

    $199 value

    Keep key concepts and strategies close-at-hand with this e-book designed to act as your daily resource for digital and experience based marketing.

Join our FREE LIVE 3 Day Challenge on Nov 7-9, 2022 10am EST

Drop your email below to receive your free roadmap to adding retail to your current business.

Network with our online community

Build connections with other photographers launching their own retail stores

Where your experience fails you, your network will have your back! We pride ourselves on fostering a connected community of retailers all eager to help each other out. The support you'll find here will be something that propels you towards your goals.