Day 1: Strategy and Vision

Build a strategy and vision for adding retail so you can bring in a new form of revenue that doesn't always require YOU.

Day 2: Reimagining Your Space

Get creative and resourceful with us on Day 2!

Day 3: Marketing

The magic of strategic marketing for experience-based retail. BONUS! Tour Elise's studio & boutique!

Day 4: Buying at Market

Let's go shopping! Discovering your power as a retail owner and buyer.

Day 5: Financials

Build a financial roadmap so you can understand the initial investment and minimize risk.

Bonus: Building a Client Closet

Expand your brand and elevate your clients' experiences!

Bonus: How to Build "Style Outs"

In the world of retail, "style outs" are your closet friend. Learn more about this buying tactic with Elise.

Bonus: The Modern Retailer Exercise

Ask yourself some important questions and run through this exercise with The Modern Retailer, Michelle Krick!

Your Instructors

Elise Kutt

Photographer | Boutique Owner

A graduate of the School of the Art Institute of Chicago, I spent much of my 20’s in a frantic search for adventure as a Chicago location scout and producer for advertising, catalog and film shoots. I've ridden a camel across the Sahara, swam in a cage surrounded by sharks, and scouted for the perfect hot tub to fill with hot chocolate and marshmallows. I’m addicted to green juice, dying my hair, everything vintage, and the smell of new school supplies. I've spent years studying posing specific to the female body of every shape and size. I will coach you through every pose and movement like a boss and never leave you hanging! In a society that puts a camera in every hand but is quick to shame the selfie, my mission is to create a safe and supportive environment for female self expression. Empowering ALL women through photography is why what I do is so unique and special. It’s about so much more than a simple portrait, it’s about self-awareness and self-love. Join me in a movement to #existinphotos.

Michelle Krick

Stylist | Retail Consultant

My name is Michelle Krick and I am a fashion expert, wardrobe stylist, and personal shopper serving West Michigan. My expertise for style, trends and fashion came out of 30 years in the retail industry. My excitement was fueled when I saw the confidence my customers gained by a new look or outfit. I also love the ever-changing world of trends in fashion. I graduated with a Business Degree from San Diego State University, and have been lucky enough to work in retail from stores to Executive level management roles in corporate buying offices. I am high energy and have a passion for everything I do. I love living an active lifestyle, whether I’m playing competitive tennis, working out at Boot Camp, or hiking with my husband and dogs, I believe in putting 110% into anything I do. Aside from sports, I love creating products inspired by paper, reading, shopping (I also own a Personal Styling Business), and spending time with my friends and family.